Vision

Martech Zone articles tagged vision:

  • Content MarketingHow To Write Your Company Story

    How To Write Your Company’s Story: Five Essential Elements

    I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…

  • Content MarketingHow To Build A Thought Leadership Content Strategy

    Five Top Tips For Building A Thought Leadership Content Strategy

    The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…

  • Analytics & Testingwrong

    Context, Vision and Sharing Stupidity

    As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…

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