The 5 Reasons A Visitor Arrived On Your Page

Too many companies design a website, social profile, or landing page without understanding the intent of the visitor. Product managers pressure the marketing department to list features. Leaders pressure the marketing department to publish the latest acquisition. Sales teams pressure the marketing department to promote an offer and drive leads. Those are all internal motivations as you’re looking to design a web site or landing page. When we design and develop a web presence for

The 3 Dimensions of Content Creation

There’s so much content being produced on the web right now that I’m truly having a difficult time finding articles of value – albeit through search, social or promotion. I am shocked at how shallow many of the content marketing strategies are on corporate sites. Some just had recent news and press releases about the company, others have an array of lists, others have feature releases about their products, and others only had heavy thought