Visitors
Martech Zone articles tagged visitors:
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CRM and Data Platforms
Not Everyone Who Interacts With You Is a Customer
Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can…
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Analytics & Testing
Your Marketing Platforms Are Not as Accurate As You Think
Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or…
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Analytics & Testing
What’s a Hit? And other Analytics Jargon
Last week I took the day off of work and attended Webcamp, a regional conference on Internet Technology. Though I was an independent speaker (on blogging), I learned a lot about areas that aren’t my bailiwick. My success in blogging has largely been due to passion and a great technical aptitude. Blogging requires me to be a jack of all…