How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet! In fact, there are dozens of reports available for data mining, and you can use these reports to optimize your PPC Campaigns across the board. Utilizing Google Analytics to improve your Return on Ad Spend (ROAS) is all assuming, of course, you have your AdWords,

My Analytics: Google Analytics for iPhone

KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk. Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either the mobile apps were WAY too basic and wouldn’t let you do any comparisons, or

Sometimes Marketing Coal Produces Diamonds

Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress across the globe, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating a series of illustrations for Coca-Cola in the 1930s. Originally intended to help