The Science of Visual Marketing

This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site,

Visme: A Power Tool for Creating Awesome Visual Content

We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. Just think for a second about how our communication habits have changed in the last decade: We no longer say that we’re surprised by something; we simply send an emoji or a GIF of our favorite actor. Example: Natalie

The Power of Infographic Marketing… With a Warning

This publication and much of the work we do for clients involves visual content. It works… our audience has grown substantially with a focus on visual content and we have also helped our clients grow their reach with visual content a part of the mix. This in an infographic that Market Domination Media created to showcase the power of visual content. It is no secret that consumers respond better to visual marketing, and this is

How Social Marketing Stacks Up with Traditional Advertising

I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it burst onto the scene and offered trackable metrics that marketers only dreamed of. With the

Will Your Branded Content Idea Work? 5 Ways to Know

Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the meeting room to your target audience and ultimately, success for your brand. The first thing