Voice Of The Brand

Martech Zone articles tagged voice of the brand:

  • Content Marketing
    Characteristics of a Good Brand

    The 8 Characteristics of a “V”ery Good Brand

    For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…

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