JustControl.it: Automate Attribution Data Collection Across Channels

Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the

PerfectBanner: Testing, Optimization, and Automation for Banner Ads

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google. You have to upload multiple instances, then let them run long enough to get some statistical validity (which can take a long time