Your Outbound Marketing is Less Effective without Inbound Efforts

If you’ve been a reader of my blog for long, you know that the word versus often sends me into a blind rage. The folks over at SoftwareAdvice sent over a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound strategies. It’s seriously worth the read so go check it out.