Walled Garden

Martech Zone articles tagged walled garden:

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Mobile and Tablet MarketingArity Private Marketplace for Mobile Applications

    Unlocking Precision and Insight: The Benefits of Private Marketplaces

    Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…

  • Content Marketing

    Commenting Strategies: Do’s and Don’ts

    When I first started blogging, I think I was probably looking up and adding comments to 10 posts on other sites for every single post I wrote on my own site. The conversations on blogs at the time were amazing… they could go on for dozens of pages. Commenting was a fantastic means of getting your blog seen by authorities…

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