Your Visitors Don’t Want to Learn More or Read More

Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each email had similar links in them used to drive the subscriber back to the site: