Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

Chances are you have come across one or another digital dashboarding platform in the past few months. These vary from plug-and-play packages combining a limited number of social media and web analytics metrics, to full enterprise ecosystems incorporating a wide range of data sources and governance features. Sweetspot purports to take the latter category to a new level, aiming to making it easier than ever for corporate “data consumers” to act on their metrics. The

Ghosts of Marketing Past, Present and Future

Each year I struggle with whether or not to write a predictions post or promote someone else’s. Kapost has put together this infographic – The Ghosts of Marketing Past, Present & Future: The goal of our infographic was to take a snapshot of the past, the present, and not-too-distant future of marketing. We hope you like it. Predictions concern me because they may set an expectation that simply won’t come to fruition. I believe the