While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an
Increase your Email results responsibly and efficiently with MarketingSherpa’s 2009 Email Marketing Bechmark Guide. Businesses seek cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy. And Email continues to be one of the most used and abused ways that marketers turn to communicate with their customer base. But the only way to increase your email performance is to market responsibly and effectively.