Ways to Target Your Website Traffic

Reading Time: < 1 minute We’re behind on customization of our mobile and iPad versions of the new theme on Martech… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads. There are many more ways to target your audience than the device they’re utilizing, though,

Indiana: Measured Marketing Capital of the World

Reading Time: 2 minutes TechPoint is formally announcing Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has coined as measured marketing. The Measured Marketing Initiative’s Goals: Raise awareness that this region is developing some of the most sophisticated product and service organizations in the country when it comes to result-based marketing efforts and technologies. Generate customers for existing businesses through national promotions. This,

It Is Not the Critic Who Counts

Reading Time: 2 minutes It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually

Hey Valley Boys, Remember ChaCha?

Reading Time: 2 minutes If you’ve been reading my blog for long, you’d know that my opinion of ChaCha has had ups and downs. ChaCha is now a client (there’s my disclosure) so I’ve been taking a deeper look… and it’s looking good. Don’t take my word for it! The entire tech community, including the insiders at TechCrunch (the guys that love to hate ChaCha) and Mashable (echo… echo… ) have been blind to the fact that, in the

Photography 101 with Paul D’Andrea

Reading Time: 2 minutes Paul D’Andrea and I met when I worked at ExactTarget. As with many gifted developers, Paul has a creative, artistic side as well. His passion is photography. One of Paul’s photos of a Coyote in a local cemetery is in this month’s Indianapolis Monthly Magazine. Last Christmas, my son and I purchased a Nikon D40 SLR digital camera for my daughter, Katie. Katie has been taking an interest in photography and we wanted to kick