Baking in “Intelligence” to Drive-to-Web Campaigns

The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not only at analytics, but also to consider the overall user experience and engagement. This is

Social Leadership: Indiana Leadership Association

This morning was an amazing morning spent with the Indiana Leadership Association. It’s not often that you get the opportunity to speak to a group of educational leaders, leadership gurus, and community leaders. Many people look to civic and educational organizations and believe they’d never latch on to subjects like Social Media. In a survey of the group before the session: 90% of the group are familiar with computers. 70% of the group were familiar

Web 2.0 for Business Presentation

I just wanted to share my presentation that I did with Sharp Minds. We had some great local companies who were looking to learn how they could deploy blogging and social media in their efforts to promote their business. Not a lot here in the presentation – most of it was me talking, along with flipping back and forth between sites and the presentation. It is a new Powerpoint/Keynote theme that I designed, though!

Should Web 2.0 Design be Scrapped?

Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you recognize that there is a herd mentality to design. Companies like Apple have some deep pockets and have an expectation of design genius associated

The 7 Habits of a Successful Web 2.0 Application

Dion Hinchcliffe wrote a great article at Ajax Developers Journal, here’s my favorite excerpt: The Essentials of Leveraging Web 2.0 Ease of Use is the most important feature of any Web site, Web application, or program. Open up your data as much possible. There is no future in hoarding data, only controlling it. Aggressively add feedback loops to everything. Pull out the loops that donâ?’t seem to matter and emphasize the ones that give results.

Digging for Gold with Web 2.0

I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies into the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money to be had on the internet by simply building a web page. The Internet is merging into multimedia and