Web 2.0

Martech Zone articles tagged web 2.0:

  • Social Media & Influencer MarketingCrypto Rewards Program - RewardsBunny

    RewardsBunny: A Familiar-Yet-New Role For Cryptocurrency… Rewards

    Winter has arrived for the crypto industry. One might even say that it’s Christmas in July due to the gifts crypto’s recent downturn has brought with it. For example, we have learned that 19,000 active crypto projects are simply too many to sustain. We can expect an approaching economic recession to clear out thousands of defunct crypto projects launched during…

  • Advertising Technologyintelligent

    Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…

  • Social Media & Influencer Marketing
    Depositphotos 18532595 m 2015

    Social Leadership: Indiana Leadership Association

    This morning was an amazing morning spent with the Indiana Leadership Association. It’s not often that you get the opportunity to speak to a group of educational leaders, leadership gurus, and community leaders. Many people look to civic and educational organizations and believe they’d never latch on to subjects like Social Media. In a survey of the group before the…

  • Social Media & Influencer MarketingWeb 2.0 for Business Presentation

    Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution

    As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…

  • Content MarketingDepositphotos 19720149 s

    Should Web 2.0 Design be Scrapped?

    Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you recognize that there is a herd mentality to design.…

  • Content MarketingDepositphotos 19720149 s

    The 7 Habits of a Successful Web 2.0 Application

    Dion Hinchcliffe wrote a great article at Ajax Developers Journal, here’s my favorite excerpt: The Essentials of Leveraging Web 2.0 Ease of Use is the most important feature of any Web site, Web application, or program. Open up your data as much possible. There is no future in hoarding data, only controlling it. Aggressively add feedback loops to everything. Pull…

  • CRM and Data PlatformsWeb 2.0: Semantic Web Opportunities

    Digging for Gold with Web 2.0

    I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money on the internet by…

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