Web Analytics

Martech Zone articles tagged web analytics:

  • Analytics & TestingWhat is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at its most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises…

  • Email Marketing & Automationright on interactive customer lifecycle management

    Right On Interactive: A Disrupter in Marketing Automation

    When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…

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