MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

Evergage: Real-Time Web Personalization

Evergage allows marketers to add behavioral analytics tracking to your website and then create and launch a personalized user experience based on the results. Their platform allows you to increase conversions through guiding customers, upselling customers, promoting word-of-mouth through the personalization of content to your site. This is accomplished without programming since Evergage has a Visual Editor, allowing easy setup and changes on the fly. Evergage offers 5 different ways to personalize content and increase

Do Google Benchmarks Matter?

Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website