Wooing More Buyers and Reducing Waste Through Intelligent Content

Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared

2015 State of Digital Marketing

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised by some of the best agency owners in the industry

The Top Marketing Tactics for Lead Generation

We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on the right track. According to Oracle Eloqua, technology, email marketing, speed and rich content are

Content Marketing Versus Advertising

Whenever I see a versus blog post or article that takes one marketing strategy and pits it against the other, I’m always concerned. In this case it’s a head to head between content marketing and advertising. While investments in content marketing may be accelerating and advertising may be flat or decreasing… it doesn’t mean that you should just take your budget and move it. In fact, content marketing with advertising is a great strategy. Content