With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I’m currently isolating myself for the next week since a friend of mine was exposed to someone who tested positive for COVID-19, so I decided to put together some tips to help you better leverage video as your communication medium. Home Office Video Tips With the uncertainty of the economy,
Creating Customer Experience Journeys in Fintech | On Demand Salesforce Webinar
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at the most impactful journeys implemented with our customers. Webinar Date and Time This is a
BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report
The Effectiveness of Content Types In B2B Social Media Marketing
Which content types are promoted in social media that provide the greatest impact? You might be surprised. Keep in mind that this list of content types isn’t what performs best overall – just the response from B2B buyers on content that had the most impact after they viewed it when it was shared socially. By priority, here’s the list of the most impactful content types with definitions from Eccolo Media: Case Studies – detailed depictions
Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated. As marketers, we have to prioritize when and where we’re going to
Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can