Marketing Webinar

Martech Zone articles tagged Marketing Webinar:

  • CRM and Data PlatformsZapier No-Code, Code-Less Workflow Automation Platform

    Zapier: Your Code-Free Workflow Automation for Business

    Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…

  • Marketing & Sales VideosVideo Tips from the Home Office

    Sales Video Tips from the Home Office

    With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I’m currently isolating myself for the next week since a friend of mine was exposed to someone who tested positive for COVID-19, so I decided to put together some tips to help you better leverage…

  • Marketing EventsSalesforce Fintech Customer Journeys On-Demand Webinar

    On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce

    As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…

  • Event MarketingBrighttalk Webinar Report

    BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar

    BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017,…

  • Content MarketingWebinar

    Optimize Your Webinar Spending: Webinar ROI Calculator

    Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums…

  • Content Marketingsearch distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…

  • Content Marketing
    The Top 10 Webinar Promotion Tips

    10 Tips to Promote Your Next Webinar

    In 2013, 62% of B2B used webinars to promote their brands, which is up from 42%  the year before. Obviously, webinars are gaining popularity and they are working as a lead generation tool, not just a marketing tool. Why should you incorporate them into your marketing plan and budget? Because webinars rank as the top content format in driving qualified leads. Recently,…

  • Marketing InfographicsON24 Webinar Benchmark

    When Do People Register for Webinars?

    The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at Martech Zone and we team up with our partners to promote and execute them. Here are 4 Tips for Improving Your Webinars Webcast attendees procrastinate. 64% register the week of…

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