Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle

We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual events tell the brand’s story in a visual format and are able to capture a

After the Deal: How to Treat Customers with a Customer Success Approach

You’re a salesperson, you do sales. You are sales.  And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the sales they’ve already made. The truth is, post-sale customer relationships are just as important as presale relationships. There are several practices your business can master to better its post-sale customer relationships.  Together, these practices are

Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. You might do

Gated Content: Your Gateway to Good B2B Leads!

Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information.  80% of B2B marketing assets are gated; as gated content is strategic to B2B lead generation companies.  Hubspot It is important to know the significance of gated content if you are B2B enterprise and such