How Advertising Works

While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise is a bizarre idea. Our company is not wealthy and, in fact, had a couple

The 10 Objectives of Facebook Advertising

Facebook for Business specifies six distinct strategies to increase online sales using Facebook: Set up a Page – A Facebook Page gives your business an online presence and a way to engage people who like your business. Boost Posts to Reach More People – You can show your Page posts to more of the people who like your Page and new audiences. Boost posts for as little as $5. Choose Your Ad Audience – Reach audiences who should see your ads