What is Webrooming? How is it Different from Showrooming?

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic from Koeppel Direct, Webrooming Vs Showrooming: A

5 Retail Trends for 2015 Every Marketer Should Know

Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping

How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue

This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and 52% of website visits are now made via mobile phone. Yet, consumer dwell time on

Retailers Beware: Online Shopping Trends Are Accelerating

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce is bringing the store to the consumer rather than leading