Webrooming
Martech Zone articles tagged webrooming:
-
Ecommerce and Retail
15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…
-
Ecommerce and Retail
What is Webrooming? How is it Different from Showrooming?
This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online.…
-
Ecommerce and Retail
How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and…
-
Ecommerce and Retail
Retailers Beware: Online Shopping Trends Are Accelerating
More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The…