Website Design

Martech Zone articles tagged website design:

  • Sales and Marketing TrainingWhat does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Analytics & TestingWebsite Bounce Rates: Definition, Industry Trends, and How To Improve Them

    Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023

    A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…

  • Content MarketingCrowdspring: Graphic Design Crowdsourcing

    CrowdSPRING: The Agency Killer?

    Your brand’s visual identity is a critical component of success. Whether you’re launching a startup, rebranding, or simply looking to refresh your image, Crowdspring offers a design solution that blends speed, expertise, and affordability to help your brand stand out. Why Use Crowdspring? Crowdspring operates on a crowdsourced model, harnessing the collective creativity and expertise of a global community of…

  • Content MarketingDevelop Website, Ecommerce, or App Color Schemes

    How To Develop Website, Ecommerce, Or Application Color Schemes

    We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the…

  • Content MarketingMoqups - Plan, Design, Prototype, Collaborate With Wireframes and Detailed Mockups

    Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups

    One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform…

  • Advertising TechnologyWhy You Should Never Buy A New Website

    Why You Should Never Buy A New Website Again

    This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as…

  • Content MarketingWebsite Redesign

    Website Redesign: A Process to Generate More Website Conversions

    Have you just start-up a business and dreaming of flourishing it with a speed of light? Though, having a promising idea and best quality product isn’t enough for customers to step in. If your brand is reaching few and you are relying on word of mouth for your success, that would take a decade for you to have a bright…

  • Advertising Technology

    Marketing Scenario From Hell – Tons Of Leads, But No Sales

    Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons…

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