Martech Zone articles tagged webtrends:

  • Analytics & TestingWhat is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at its most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises…

  • Analytics & TestingClicktale Visual Editor

    Clicktale: Analytics Event Tracking in a Code-Free Environment

    ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist e-commerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest.…

  • Content Marketingexit intent strategies

    PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

    Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…

  • Content Marketingcontent marketing tools

    25 Awesome Content Marketing Tools

    We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…

  • Analytics & Testingwordpress streams

    Webtrends Streams: Real-Time Visualization and Targeting

    Webtrends’ annual conference, Engage, just finished and they announced some intriguing enhancements to their software as a service (SaaS) analytics offering Webtrends Streams™. Webtrends Streams™ provides rich visitor-level details showing what an individual customer is doing in their current session. It provides the sequence of events that led the customer to where they are RIGHT NOW as-it-happens, allowing marketers to determine…

  • Analytics & TestingHistory of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…

  • Event MarketingLeaderpromos Promotional Products

    Leaderpromos: Great Promotional Products, Great Service!

    As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a small business, of course, this was an investment that I was very concerned about. How could I balance a tight…

  • Analytics & Testingsinking

    Google Killed the Google Analytics Star

    Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.

  • Analytics & Testingw webtrends

    Webtrends Augmented Reality Demo

    If you don’t see the following video, click through to see an augmented reality mashup utilizing Webtrends! This is a great demonstration of the utilization of analytics and offsite activity seen at Webtrends Engage 2010 conference. The camera finds and tracks the badge, updates Webtrends, and – in real-time – displays the latest attendance specifications!

  • Content MarketingKeys to B2B Blogging

    5 Keys to B2B Blogging

    This week I’m working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business (B2B) Blogging down to 5 distinct…

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