Clarabridge: Actionable Insights from Every Customer Interaction

As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,

Social Media Universe: What Were The Largest Social Media Platforms in 2020?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

How Outside Marketers Succeed in China

In 2016, China was one of the most complex, fascinating and digitally connected markets in the world, but as the world continues to connect virtually, opportunities in China may become more accessible for international companies. App Annie recently released a report on mobile momentum, highlighting China as one of the largest drivers of growth in app store revenue. Meanwhile, The Cyberspace Administration of China has ordered that app stores must register with the government to