What Is Doubleclick For Publishers

Martech Zone articles tagged what is doubleclick for publishers:

  • Advertising TechnologyWhat is an Ad Server?

    What Is An Ad Server? How Does Ad Serving Work?

    An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the right audience at the right time, based on various targeting criteria and campaign settings. Ad servers also provide tracking and…

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