What is SMS? Text Messaging and Mobile Marketing Definitions

What is SMS? What is MMS? What is a Short Codes? What is a SMS Keyword? With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry. SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message) MMS (Multimedia Messaging