What is Social Media Monitoring? Everything You Should Know!

Perhaps we should start with why. Sometimes we discuss social media monitoring with clients, and they say they’re not on social media so they’re not worried about it. Well… that’s unfortunate because even though your brand isn’t participating in social conversations, it doesn’t mean that your customers and prospective customers aren’t participating. Why You Should Monitor Social Media An upset customer discusses their frustration online. Our agency had a difficult engagement a few months ago