Reading Time: 4 minutes We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of intrusion and hacking. 20% of companies stated they faced a security breach as a result of a remote worker. Enduring from home: COVID-19’s impact on business security Cybersecurity is no longer just a CTO’s responsibility. Since trust is the most valued currency on
What’s a VPN? How Do You Select One?
Reading Time: 4 minutes For years, I thought that having an office was a good investment… it provided my clients with a sense that my business was stable and successful, it provided my employees and contractors with a central location, and it was a source of pride for me. The reality was that my clients didn’t visit the office and, as I downsized my client list and increased the throughput for each, I was onsite more and more and
What is Direct Response Copywriting? How to Write Copy that Converts
Reading Time: 2 minutes The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer.
What is Mobile Marketing Automation?
Reading Time: 2 minutes eMarketer suggests that Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in. What is Mobile Marketing Automation? MMA is designed to work with all the complexities of mobile technology. Mobile users behave differently and want different things than desktop users, and MMA can help you
10 Steps to Building an Effective Employee Social Advocacy Program
Reading Time: 3 minutes While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program. As we speak to clients about employee social advocacy, I often repeat an alternative story