What’s a VPN? How Do You Select One?

For years, I thought that having an office was a good investment… it provided my clients with a sense that my business was stable and successful, it provided my employees and contractors with a central location, and it was a source of pride for me. The reality was that my clients didn’t visit the office and, as I downsized my client list and increased the throughput for each, I was onsite more and more and

What is Direct Response Copywriting? How to Write Copy that Converts

The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer.

10 Steps to Building an Effective Employee Social Advocacy Program

While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program. As we speak to clients about employee social advocacy, I often repeat an alternative story

Why Marketers Need a CMS in Their Toolkit this Year

Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. What is a CMS? A content management system (CMS) is software platform that supports the creation and modification of digital content. Content management systems support the separation of content and presentation. Features

How to Map Your Customer Journeys

A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents your customers’ touch points online and offline and documents how you measure each touchpoints effectiveness. This enables marketers to better understand how customers