Whitepaper

Martech Zone articles tagged Whitepaper:

  • Content MarketingInfographic about the 6 types of content businesses should use

    Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers

    Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…

  • Content MarketingB2B Content Marketing Guide for 2023

    The Ultimate Guide to Building a B2B Content Marketing Strategy for 2023

    The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. In 2023, B2B content marketing will be even more critical, as companies aim to connect with their target audience and establish themselves as thought leaders in their industry. This…

  • Ecommerce and RetailTalkable

    Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual…

  • CRM and Data PlatformsNetline B2B Campaign Portal

    How to Syndicate Your B2B Content to Generate Leads with NetLine Portal

    NetLinePortal is a free B2B lead generation platform where agencies can create a content syndication campaign to drive awareness or capture leads. The system provides two different offerings: LeadFlow to generate leads, allowing you to syndicate your content, apply lead filters and scoring, run account-based marketing, add custom questions, set your budget and schedule, access campaign reports, and receive quality leads. Leads…

  • Content Marketing
    desert

    The 4 P’s of Modern Search Engine Optimization

    The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz…

  • Analytics & Testing
    Marketing

    Big Data is Pushing Marketing into Real-Time

    Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…

  • Content Marketingwhitepapers

    Tips to Writing Whitepapers that Drive Sales

    Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details…

  • Analytics & Testingcontent marketing game

    Content Marketing: The Game

    Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to…

  • Content Marketingsearch distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…

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