Whitepaper
Martech Zone articles tagged Whitepaper:
- Ecommerce and Retail
Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual…
- Analytics & Testing
Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…
- Content Marketing
Tips to Writing Whitepapers that Drive Sales
Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details…