According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual loop, your physical network was having an impact on what you bought and where you
NetLinePortal is a free B2B lead generation platform where agencies can create a content syndication campaign to drive awareness or capture leads. The system provides two different offerings: LeadFlow to generate leads, allowing you to syndicate your content, apply lead filters and scoring, run account-based marketing, add custom questions, set your budget and schedule, access campaign reports, and receive quality leads. Leads start at $9 per lead. ContentFlow to drive brand awareness by syndicating your content and accessing campaign
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence
Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of information and computing power from the cloud, which is increasingly available and affordable, means that
We’re going to write a lot more about content authority, but want to introduce a concept that our agency has been deploying with the assistance of our partners at Metonymy Media and Dittoe PR. Background on Content Authority The challenge that we continue to find with our clients is that there always seems to be a lack of strategy as they’re deploying their content marketing. Altimeter reports that 70% of marketers lack a consistent or
Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details and supporting data. I see some whitepapers that could have simply been a blog post.
Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to a conversion. And we ensure that the client isn’t just writing blog posts – they’re
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can