I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. and . And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others. To help you improve your content marketing efforts JBH has curated The Mixology of Content Marketing infographic – serving up advice on how to create
We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – Aside from promoting your brand, a case study provides an effective means of telling a story about a customer that will register with other prospects
Which content types are promoted in social media that provide the greatest impact? You might be surprised. Keep in mind that this list of content types isn’t what performs best overall – just the response from B2B buyers on content that had the most impact after they viewed it when it was shared socially. By priority, here’s the list of the most impactful content types with definitions from Eccolo Media: Case Studies – detailed depictions
We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised by some of the best agency owners in the industry
Virtually everyone has use cases, whitepapers and sales collateral in PDF format. While most devices have PDF readers nowadays, those readers aren’t optimized for reading across devices with the ability to share them socially or embed them directly into your content. Simplebooklet provides a simple application where you can upload and host booklets made from your PDFs or designed from scratch. Booklets can be posted, pinned, tweeted, shared, emailed, embedded and downloaded by customers anywhere.
This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert