Why Use A Crm

Martech Zone articles tagged why use a crm:

  • CRM and Data Platforms
    What is a CRM? Benefits? When To Invest in CRM?

    What Is A CRM? What Are The Benefits Of Using One?

    I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…

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