Widen

Martech Zone articles tagged widen:

  • Marketing ToolsAdobe Workfront: Marketing Workflows and Enterprise Marketing Collaboration Platform

    Adobe Workfront: Transforming Marketing Workflows and Enhancing Enterprise Collaboration

    The complexities of resources, mediums, and channels in enterprise marketing require tools to ensure workflows and collaboration are handled efficiently and easily. Having a workflow and collaboration tool offers the following benefits to enterprise marketers: Centralized Project Management: Enterprise marketing involves managing a multitude of projects simultaneously, often with overlapping timelines and resources. A centralized project management platform streamlines this…

  • Content MarketingWhat is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…

  • Content Marketingglobal dam

    Coordinating Global Marketing for One Brand in 23 Countries

    As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…

  • Marketing Infographics
    Customer Experience Infographic 2015

    The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences —…

  • Content Marketingcontent management digital asset management

    How Digital Asset Management Impacts Content Management

    In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring…

  • Content MarketingDAM Digital Asset Management

    Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

    As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our…

  • Content Marketingwiden demo

    Using Digital Asset Management to Streamline Social Promotion

    We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…

  • Content MarketingThe Business Case for Digital Asset Management Infographic

    The Business Case for Digital Asset Management

    In a world where most (or all) of our files are stored digitally across organizations, it is imperative that we have a way for different departments and individuals to have access to these files in an organized way. Thus, the popularity of digital asset management (DAM) solutions, which allow users to upload design files, stock photos, presentations, documents, etc. in…

  • Content Marketingcreative review

    Plan, Share, Collaborate and Distribute Creative Work

    We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations…

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