Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Reading Time: < 1 minute As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have

Using Digital Asset Management to Streamline Social Promotion

Reading Time: 2 minutes We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability to find, approve and publish user-generated content already exists. User generated content (UGC) is awesome

The Business Case for Digital Asset Management

Reading Time: 2 minutes In a world where most (or all) of our files are stored digitally across organizations, it is imperative that we have a way for different departments and individuals to have access to these files in an organized way. Thus, the popularity of digital asset management (DAM) solutions, which allow users to upload design files, stock photos, presentations, documents, etc. in a common repository that can be accessed by internal parties. Plus, loss of digital assets

Plan, Share, Collaborate and Distribute Creative Work

Reading Time: < 1 minute We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations Management (COM) platform that allows marketing and creative services teams to route, review, collaborate on