Wildfire

Martech Zone articles tagged wildfire:

  • Email Marketing & Automation
    personalization

    Personalization is not Automated

    Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…

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