Martech Zone articles tagged wiley:

  • Content MarketingDepositphotos 33528303 m 2015

    What Does “Context Marketing” Really Mean?

    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context, audiences get confused about why…

  • Content Marketing
    video 2 corporate blogging for dummies marketing technology blog

    Corporate Blogging for Dummies: An Interview with Chantelle Flannery

    This is the second video, with Chantelle Flannery, in our author videos produced for the release of Corporate Blogging for Dummies. Earlier today, we published the first video, with Douglas Karr. Our goals of the videos and their incorporation to the Corporate Blogging Tips site were to: Promote the release of the book, Corporate Blogging For Dummies. Promote the site…

  • Content MarketingCorporate Blogging Videos with Chantelle Flannery and Douglas Karr

    Corporate Blogging for Dummies: An Interview with Chantelle Flannery and Douglas Karr

    Rocky Walls and Zach Downs from Twelve Stars Media came down to our office and shot videos of Chantelle and me for a couple of videos we wanted to put on the site. This was a fantastic session. None of the content was scripted or rehearsed. We reviewed our goals before the shoot: Promote the release of the book Corporate…

  • Marketing BooksDummies Books from Wiley

    Dummies: A Reference for the Rest of Us!

    Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, The Secret is Out! Kidding aside, Wiley has…

  • Marketing Books
    gravitational marketing

    My Next Read: Gravitational Marketing

    Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…

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