Brand Perception is a Key to Successful Marketing

When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about what a wonder of engineering it is. It’s 4.56 million gross square feet, 110 stories high, took 3 years to build and used enough concrete to make an eight-lane, five-mile-long highway. Then you get in