How To Setup A Simple 5-Step Online Sales Funnel

Within the last few months, many businesses shifted to online marketing because of COVID-19. This left many organizations and small businesses scrambling to come up with effective digital marketing strategies, especially those companies that relied predominantly on sales through their brick-and-mortar stores.  While restaurants, retail stores, and so many others are starting to open again, the lesson learned over the last several months is clear – online marketing must be a part of your overall

Graphic Design Terminology That Noobs Often Get Confused

I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am. You need to know the difference between

Fluid: Design, Test and Share Your Mobile Prototypes

I’m not sure I’ve ever tested out an easier prototyping engine than Fluid. Seriously, you have to give their editor a test drive, it’s incredibly simple, intuitive and has a robust pallet of drag and drop user interface components that snap to the grid and size intelligently. Fluid has custom player apps for Android, iPhone and iPad. They allow you to build connected multi-screen prototypes, export the screenflows, add gestures and transitions with swipe, tap,

How to Plan Your New Web Site

We’ve all been there… your site needs a refresh. Either your business has rebranded, the site has become stale and old, or it’s simply not converting visitors the way you need it too. Our clients come to us to increase conversions and we often have to take a step back and redevelop their entire web presences from branding through to content. How do we do it? A web site is broken up into 6 key

Armature: Wireframing Extension For Illustrator CC / CS5+

Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for simple drag & drop wireframing. What is a wireframe? According to Wikipedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a

Feedbag.io: A Super Lightweight Design Collaboration Tool

It simply can’t get easier than this! Have you ever wanted to share a logo, an illustration or a web design and solicit simple comments from your client or internal team? Feedbag.io is the perfect little (free) web application to do just that. Upload your image or images and you can have conversations about them simply by pointing and clicking. Here’s a screenshot of an uploaded infographic (the zoom is on the right bottom of