How to Get the Most Out of your Facebook Ad Campaign with Landing Pages

There’s no point in spending a dime on any online ad if you haven’t made sure the page that ad is sending people to is ready to receive them. It’s like creating flyers, TV ads and a billboard promoting your new restaurant, and then, when people arrive at the address you’ve given, the place is dingy, dark, filled with rats and you’re out of food. Not good. This article will take a look at a

Wishpond: Making Waves in Lead Generation and Automation

There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in for some rough seas. Either they pray they can depend on their customer-base to look attractive to a buyer, or they need to drop their prices – a lot. One disrupter in the industry that

Landing Page Best Practices: How to Optimize for Conversions

As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch of different tactics which all complement each other, while also being able to adjust and adapt if a tactic isn’t working. It’s exhausting being a

Top Benefits of Social Media Marketing

Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report. In the report, you’ll find: What social platforms marketers will focus on in the future The top social media questions marketers want answered How much time marketers invest with social media activities The top benefits of social media marketing and how time invested affects results The most used social media platforms Activities social media marketers are outsourcing