Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their personal social accounts and communities. Heartbeat recently released its Discover Feed, offering a seamless way

How Women and Men Use Social Media and Mobile Differently

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters

Why Women Are The Real Power Behind Social Media

During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that women not only use social media more often than men, but they use these sites

Men vs. Women Online Shopping

Who likes gender assumptions? I do… I do… mostly because everything that talks about gray, divorced fat guys in their 40s is spot on with my lifestyle. I’m a typical hunter when it comes to shopping… I want, I get, I get out of there. My research starts typically after I open the box and find out I bought something I didn’t need, want, or understand. I’m a single father who lives with a 19