Woocommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple and straightforward to set up and use. Undoubtedly the best way to turn your WordPress website into a fully functional e-commerce store! However, to get and retain customers, you need more than a robust eCommerce store. You need a strong email marketing strategy in place to retain clients and turn them into
Invest in Klaviyo’s Ecommerce Marketing Automation Today Before The Holiday Shopping Season
Over the last year, I assumed the marketing responsibilities for an ecommerce client to grow their sales. I optimized every aspect of their ecommerce site – in this case, Shopify. I redesigned templates, integrated a rewards program, added local delivery, took new product photos, enhanced product pages… and increased their conversion rates double-digit. Once I was able to ensure the site was functioning properly and the logistics of delivery working, I wanted to work on
Pulse: Increase Conversions 10% with Social Proof
Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000 websites use Pulse and get an average conversion increase of 10%. The location and duration of the notifications can be fully customized and, while they grab the visitor’s attention, they don’t divert attention away from the purpose the visitor is there for. It’s a beautiful
TaxJar Introduces Emmet: Sales Tax Artificial Intelligence
One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase
Removing Image Backgrounds with AI
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. There’s not a day that goes by that I’m not checking in to what he’s discovered next… and today was a biggy! Joel let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence to analyze images with people and then accurately and finitely remove the background. If
ShippingEasy: Marketing Automation for Ecommerce
ShippingEasy is online shipping software that saves you money through discounted shipping rates and makes it easy to print labels, process orders, and automate tracking. They serve both new companies and businesses with large shipping volume, helping save time and money on shipping while reducing postal errors. ShippingEasy works with UPS, FedEx, DHL eCommerce, DHL Express, Endicia, USPS Discounted Rate Table, USPS CPP vs CBP, and the USPS Regional Rate Box. Its cloud-based shipping solution offers