Reading Time: 3 minutes There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot’s affordable coupling of
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
Reading Time: 3 minutes There’s a ton of complexity with ecommerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for half of all abandoned shopping carts. Slow delivery was responsible for 18% of abandoned shopping
Omnisend: An Easy-to-use Platform for Ecommerce Email & SMS Marketing Automation
Reading Time: 3 minutes One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t just have productized integrations, they have campaigns that are ready to launch as soon as
Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
Reading Time: 3 minutes If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. There’s not a day that goes by that I’m not checking in to what he’s discovered next… and today was a biggy! Joel let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence to analyze images with people and then accurately and finitely remove the background. If
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reading Time: 3 minutes Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce