Stop Producing Endless Content and Begin Building a Library

A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s resources in improving and combining existing content. The goal was to have one complete and comprehensive article on a topic. Many companies collect articles on

4 Essential Strategies For Your Multi-Location Business Online

It’s not a surprising statistic, but it it’s still quite staggering – in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like store hours to more immediate terms such as open now. In fact,

11 Mistakes To Avoid With Your Email Campaigns

We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to avoid when it comes to things you shouldn’t include in your

How Much Content is Produced Online in 60 Seconds?

mostYou may have noticed a bit of a lull in my posting of recent. While publishing daily has become part of my DNA in recent years, I’m also challenged with advancing the site and providing more and more features. Yesterday, for example, I continued with a project to integrate relevant whitepaper recommendations to the site. It’s a project that I shelved about a year ago and so I took my writing time and turned it into coding