11 Mistakes To Avoid With Your Email Marketing Campaigns

We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to avoid when it comes to things you shouldn’t include in your

Content Library: What Is It? And Why Your Content Marketing Strategy Is Failing Without It

Years ago we were working with a company that had several million articles published on their site. The problem was that very few of the articles were read, even less ranked in search engines, and less than one percent of them had revenue attributed to them. I’d challenge you to review your own library of content. I believe you’d be surprised at what percent of your pages are actually popular and engaged with by your

4 Essential Strategies For Your Multi-Location Business Online

It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like

How Much Content is Produced Online in 60 Seconds?

mostYou may have noticed a bit of a lull in my posting of recent. While publishing daily has become part of my DNA in recent years, I’m also challenged with advancing the site and providing more and more features. Yesterday, for example, I continued with a project to integrate relevant whitepaper recommendations to the site. It’s a project that I shelved about a year ago and so I took my writing time and turned it into coding

Best Practices for Post and Status Update Formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I

How Many Words per Post is Right?

Kudos to Indy Confluence for putting on a great networking event here in Indianapolis yesterday. Unlike most networking events, Indy Confluence led by Brett Healey and Erik Deckers, brought in a panel of folks here in the region to provide some value-added advice to all of its members. This month’s topic was Why is Corporate Blogging Critical to a Company’s Success and I was invited to be on the panel. The panel was comprised of

WordPress and MySQL: What’s Your Word Count?

There’s been some talk on blogs about the average size of a WordPress post. Some light has been shed that Search Engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. Image from Wordle! I’m rather garrulous with my blog posts so I’m going to do some additional analysis and see if the popularity of