Word Of Mouth

Martech Zone articles tagged word of mouth:

  • Ecommerce and Retail
    Impact of Brand on Consumer Purchase Decisions (Infographic and Statistics)

    The Impact of a Brand on Consumer Purchase Decisions

    We’ve been writing and speaking about attribution and the purchase decision related to content production. Brand recognition plays a significant role, perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead to brand recognition.…

  • Ecommerce and RetailFlip - Social Commerce for Ecommerce

    Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands

    For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…

  • Marketing InfographicsBuzz Marketing, Viral Marketing, Word-Of-Mouth Marketing

    Buzz, Viral or Word of Mouth Marketing: What’s the difference?

    Dave Balter, the founder of BzzAgent, defines the differences in Buzz, Viral, and Word of Mouth Marketing. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers.…

  • Marketing InfographicsLoyalty Rewards Program Points

    10 Benefits of Customer Loyalty & Rewards Programs

    With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of…

  • Ecommerce and Retailmodern retail fashion store.png

    7 Lessons For Retail In The Age of E-Commerce

    E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to…

  • Ecommerce and Retail14 ecommerce strategies

    14 Strategies for Increasing Revenue on Your E-commerce Site

    This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your e-commerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for…

  • Advertising TechnologyBenefits of Affiliate Marketing

    The Benefits of Affiliate Marketing

    Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…

  • Analytics & TestingzapDiagram

    Convert Customers into Advocates with Zuberance

    The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way…

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