Using WordPress and Gravity Forms to Capture Leads

Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. Developing a web site with downloads that can be attained through registration forms is a good inbound marketing strategy. By capturing contact information or

Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress

The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin has several features that coordinate your content marketing with your inbound marketing efforts, including: Lead

Tracking Tab Views in Google Analytics

The Yahoo User Interface Library has a simple tab control that allows you to publish a single page with the content parsed into multiple tabs. The control works through the use of a bulleted list and specifically marked divs. It’s quite simple to implement (attach the Javascript), form the HTML properly and you’re up and running. However, this type of control can be deceitful when it comes to viewing your analytics and who’s viewing what.