The State of Agile Marketing in 2016

Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results conducted online by MarketingProfs, and here are a few key highlights: 41% of marketers are using Agile methods to manage work 43% of

Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report