Writing Tips

Martech Zone articles tagged writing tips:

  • Analytics & TestingWriting Copy that Converts

    What is Direct Response Copywriting? How to Write Copy that Converts

    The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner…

  • Content MarketingMarketing Content

    5 Tips on Writing Marketing Content that Drives Business Value

    Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End…

  • Content Marketingwhitepapers

    Tips to Writing Whitepapers that Drive Sales

    Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.