Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

Pulse: Increase Conversions 10% with Social Proof

Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000 websites use Pulse and get an average conversion increase of 10%. The location and duration of the notifications can be fully customized and, while they grab the visitor’s attention, they don’t divert attention away from the purpose the visitor is there for. It’s a beautiful

Wrike: Increase Productivity, Collaboration, and Integrate Your Content Production

I’m not sure what we’d be able to do without a collaboration platform for our content production. As we work on infographics, white papers, and even blog posts, our process moves from researchers, to writers, to designers, to editors and our clients. That’s simply too many people involved to be passing files back and forth between Google Docs, DropBox or email. We need processes and versioning in order to push progress forward on dozens of

Converge: Integrated Cloud CRM for SMB

Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing teams are taking. Converge defines itself as a powerful, yet simple cloud CRM for small

Zapier: Workflow Automation for Business

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for

Populate a Hidden Field in Wufoo

You folks know how partial I am to my friends atFormstack as an online form builder, but as an agency, we don’t always get to work with the apps we love. Today, we deployed a landing page strategy for a company that already has Wufoo fully integrated in their lead management process. One of the things we always ensure is that we recognize how every lead gets sourced so that we can apply the appropriate