Finally, It’s Time to Retire Your WWW

Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.martech.zone. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites

The Benefits of Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where

It Really Does Matter: www or non-www

Did you know that www is really just a subdomain? It is. And subdomains actually garner their own authority with search engines! While www was commonplace throughout the world wide web, nowadays many companies are dropping it on their core site and just listing their address as http://yourdomain.com. That’s fine, but the problem is that most companies start up their site and you can get to the site with or without the www. If visitors

WWW or No WWW and Pagespeed

For the past few months, I’ve been working to improve my site’s pageload time. I’m doing this to help improve overall user experience as well as to help my search engine optimization. I’ve written about some of the methods I’ve used for speeding up WordPress, but I’ve also changed hosting companies (to Mediatemple) and implemented Amazon’s S3 services for hosting my images. I also just installed WP Super Cache at the recommendation of friend, Adam

Amazingly New Email Design (Needed)

Here’s another email that I love to get, but usually don’t do anything with! This is the Downtown Indianapolis, Amazingly New Email. I stay subscribed because I hope that a new design comes forth – the information to promote downtown Indianapolis is all there, but the design makes the email unreadable and unusable. Here’s why: There’s no main link in the head information to the actual website for Indy Downtown Inc. Maybe that’s an oversight,