Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology

It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who

Youtube: What’s Your Video Strategy There?

We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor’s site to see what the differences are. Quite often, one of those differentiators is