What is IP Warming?

If your company is sending hundreds of thousands of emails per delivery, you can run into some significant issues with internet service providers routing all of your emails into the junk folder. ESPs often guarantee that they send an email and often talk about their high delivery rates, but that actually includes delivering an email into a junk folder. In order to actually see your inbox deliverability, you have to utilize a third-party platform like

Organic Search Statistics for 2018: SEO History, Industry, and Trends

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.

The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

Brief History of Social Media Advertising

While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013. Social advertisements offer the opportunity to build awareness, target based on geographic, demographic and

Are You Working with a Domain Registrar or a Reseller?

Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums of money going between parties. The process is fairly straight forward. We utilize a third

All Business is Local

You heard me right… all business is local. I’m not arguing that your business might attract national and international business. I’m simply arguing the fact that most businesses try to avoid being labeled as local – even though it could actually help them. We encourage all of our clients to promote their geographic location or locations. Whether it be through robust mapping applications like we built for Wild Birds Unlimited, or simply encouraging clients to

ATTN: Social Media Application Developers

Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely everywhere online, when you develop your software why in the world are you asking me

Whitelisting with Yahoo!

This morning I located a bulk email application form for Yahoo! It doesn’t appear as robust as the program that the AOL postmasters have put up for applying to their Whitelist but I’m glad to finally find one! Some recommendations before you apply: Be sure you have reverse DNS lookup enabled on the IP Address you’re sending from. Let Yahoo! know the IP Address that you’ll be sending from in the submission form (in the