One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major mailbox providers (MBPs), such as Gmail and Yahoo, have been using similar systems for years.
If your company is sending hundreds of thousands of emails per delivery, you can run into some significant issues with internet service providers routing all of your emails into the junk folder. ESPs often guarantee that they send an email and often talk about their high delivery rates, but that actually includes delivering an email into a junk folder. In order to actually see your inbox deliverability, you have to utilize a third-party platform like
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.
While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer the opportunity to build awareness, target based on geographic, demographic, and behavioral data. As well,